SkyWide Design - Bowens 40 plus 1

Bowens 40 plus 1

Client: Bowens 40 Plus 1

Dolores, CO
Site developed & built by SkyWide Design
All graphics customized and formatted by SkyWide Design
www.bowens40plus1.com/

Bowens Leather Website Before and After

Bowens Leather website before and after

Custom graphics were created to showcase the physical products' quality.
Site content was carefully reorganized to allow for a much better user experience and highlight more products, using rollover behaviors and meaningful alignment.
Content and Copy were re-evaluated for consistency and meaningfulness.
Google™ Analytics was added to monitor the user experience and report increased traffic.
PayPal was incorporated to replace a non-functioning "store" by a previous designer.
Bowens 40 Plus 1 transferred management over to a family member in 2011, after the site was completed.

Small Business Clients

Bowens Challenge

A stale, lackluster previous website with an un-maintainable online store left the client so frustrated with technology, there wasn’t even an online site when SkyWide design was approached.

Bowens Solution

Reevaluating needs eliminated the high maintenance, non-productive storefront and opened the way for a graphic intensive “Wow” homepage with a simple PayPal incorporation for sales. After researching competitors, it was obvious that a simple, graphic website would perform best. Three design options were presented and a combination of 2 was chosen. Due to the hand-crafted master quality of the leather items, special attention was paid to the hundreds of custom photos.