Monterey Academy of Oceanographic Science logo

Client: Monterey Academy of Oceanographic Science (MAOS)

 

 

 

 

 

MAOS Website Before and After

 Monterey Academy of Oceanographic Science Before and After

  • A new print logo and business card was designed to match the online identity.
  • A dynamic database was custom built, allowing staff to login to a password protected administrative sub-site. This secondary site lets MAOS manage graphic content for new photo galleries, check on emails generated from the website and oversee backend users.
  • A 100+ page printed manual with custom graphics and detailed instructions for maintaining the website was turned over to the client.
  • Existing site design was enhanced to tighten the site’s concept, which included color-guided navigation, rollover behaviors and meaningful alignment. Content and Copy were re-evaluated for consistency and meaningfulness.
  • A new Donation section, complete with newly created PayPal® account, has opened doors for MAOS to accept credit cards, already enhancing income.
  • Google™ Analytics was added to monitor the user experience and report increased traffic.